Branding & Logos [Branded Head]

Hank Willis Thomas

Branding & Logos [Branded Head]

Digital photography / Inkjet prints
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This work is part of an ongoing exploration of the language and effects of advertising. I have always been in awe of commercial marketing methods in the modern media. What makes a corporate sign so alluring? A simple logo can be embedded with enough meaning through ad campaigns to fuel a billion dollar global industry. When considering the historical significance of the slave and cotton trade industries of centuries past, I find a curious connection between the African American male body and the marketing of clothes and sports. Through this work I hope to create dialogues about community, race and branding in the 21st century, exploring them through the perspective of how they have been shaped by the past.