Discover Jamaica in the Heart of Queens

Juana Valdes

Discover Jamaica in the Heart of Queens

Postcard, 4 x 6 inches ea
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I designed a series of postcards using the visual and verbal language of advertisements for travel to vacation destinations. Relying on the familiarity that people have with the island of Jamaica as one such vacation destination, I designed the postcards to bring attention to the community of Jamaica, Queens. Similar to the way in which mass media advertisements present the unique aspects of the Caribbean islands to entice tourists, my postcards capture different businesses and locations in Jamaica, Queens. Grounding the project is the notion that travel is no longer an upper mobile class leisure activity, but also a market commodity and a main source of income for many countries.